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Towards better models of externalities in sponsored search auctions - MaRDI portal

Towards better models of externalities in sponsored search auctions

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DOI10.3233/978-1-61499-672-9-1167zbMath1396.91243arXiv1604.04095OpenAlexW3179169617MaRDI QIDQ4576241

Nicola Gatti, Carmine Ventre, Paolo Serafino, Marco Rocco

Publication date: 12 July 2018

Full work available at URL: https://arxiv.org/abs/1604.04095

zbMATH Keywords

computational complexity approximation algorithm externalities sponsored search auctions

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Computational difficulty of problems (lower bounds, completeness, difficulty of approximation, etc.) (68Q17) Approximation algorithms (68W25) Software, source code, etc. for problems pertaining to game theory, economics, and finance (91-04)

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Towards better models of externalities in sponsored search auctions

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