Evangelism in social networks: Algorithms and complexity

DOI10.1002/net.21756zbMath1396.91606arXiv1610.09486OpenAlexW2543981410MaRDI QIDQ4584867

Adele A. Rescigno, Gennaro Cordasco, Luisa Gargano, Ugo Vaccaro

Publication date: 4 September 2018

Published in: Networks (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1610.09486

zbMATH Keywords

social networkviral marketingparametrized complexityinfluence maximizationspread of influence

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Software, source code, etc. for problems pertaining to game theory, economics, and finance (91-04)

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Iterated Type Partitions ⋮ Dual domination problems in graphs ⋮ Parameterized complexity of immunization in the threshold model ⋮ Immunization in the threshold model: a parameterized complexity study ⋮ Groups burning: analyzing spreading processes in community-based networks ⋮ Parameterized complexity for iterated type partitions and modular-width ⋮ Spanning trees with few branch vertices in graphs of bounded neighborhood diversity ⋮ Pervasive domination ⋮ Active influence spreading in social networks

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