Decision analysis of advertising and price for bilateral competing supply chain

zbMath1296.90066MaRDI QIDQ459883

Cheng-Tang Zhang, Shan-Lin Yang

Publication date: 13 October 2014

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Mathematics Subject Classification ID

Decision theory (91B06) Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Production theory, theory of the firm (91B38)

Related Items (1)

A game theoretic approach for pricing and advertising of an integrated product family in a duopoly

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