A satisficing DEA model to measure the customer-based brand equity

DOI10.1051/ro/2016041zbMath1394.90334OpenAlexW2419658533MaRDI QIDQ4603924

Vincent Charles, Jorge J. Zavala

Publication date: 23 February 2018

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/8a4027af1ab46ee3f7f15caf4c5513cd7c6669de

zbMATH Keywords

efficiencydata envelopment analysisfactor analysissatisficingcustomer-based brand equity

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

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