Fashion brand purity and firm performance

DOI10.1155/2013/363095zbMath1296.90067OpenAlexW2019674149WikidataQ59024001 ScholiaQ59024001MaRDI QIDQ460502

Zixia Cao, Jin-Hui Zheng, Xin Dai, Chun-Hung Chiu

Publication date: 13 October 2014

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2013/363095

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Cites Work

• The impact of the strategic advertising on luxury fashion brands with social influences
• Brand image and brand dilution in the fashion industry
• Conspicuous Consumption and Sophisticated Thinking
• Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling
• Design Imitation in the Fashion Industry

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