A Dynamics for Advertising on Networks

DOI10.1007/978-3-319-71924-5_7zbMath1410.90112OpenAlexW2768482402MaRDI QIDQ4614060

Mina Dalirrooyfard, L. Elisa Celis, Nisheeth K. Vishnoi

Publication date: 30 January 2019

Published in: Web and Internet Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-319-71924-5_7

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

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