Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment

DOI10.3982/ECTA12423zbMath1405.90070OpenAlexW3094241458MaRDI QIDQ4614256

Steven Tadelis, Chris Nosko, Thomas Blake

Publication date: 30 January 2019

Published in: Econometrica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3982/ecta12423

zbMATH Keywords

informationelectronic commercereturn on investmentcausal inferenceadvertisingfield experiments

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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