Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach

DOI10.1111/itor.12213zbMath1410.90111OpenAlexW2290672033MaRDI QIDQ4624891

Amir Ahmadi-Javid, Pooya Hoseinpour

Publication date: 20 February 2019

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12213

zbMATH Keywords

supply chain managementcooperative advertisingproduction capacityapplication of game theory

Mathematics Subject Classification ID

Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

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