Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies

DOI10.1002/NAV.21643zbMath1411.90185OpenAlexW2170501784MaRDI QIDQ4632897

Chang Hwan Lee, Tsan-Ming Choi, Cheng, T. C. Edwin

Publication date: 2 May 2019

Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.21643

zbMATH Keywords

bounded rationalitymarketing-operations interfaceagile supply chainS-shaped loss-averse utilitystrategic and loss-averse consumer behavior

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Consumer behavior, demand theory (91B42)

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