Optimal advertising pulsation policies: a dynamic programming approach

DOI10.1057/PALGRAVE.JORS.2601219zbMath1181.90160OpenAlexW1965632820MaRDI QIDQ4658514

Hongkai Zhang, Hani Ibrahim Mesak

Publication date: 16 March 2005

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2601219

zbMATH Keywords

dynamic programmingmarketingoptimisationadvertising

Mathematics Subject Classification ID

Dynamic programming (90C39) Marketing, advertising (90B60)

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