Customer lifetime value: stochastic optimization approach

DOI10.1057/palgrave.jors.2601755zbMath1060.90057OpenAlexW2024229004MaRDI QIDQ4661059

Wai-Ki Ching, Ka-Kuen Wong, Michael Kwok-Po Ng, Eitan Altman

Publication date: 4 April 2005

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2601755

zbMATH Keywords

Markov processstochastic dynamic programmingcustomer lifetime valuerelationship marketing

Mathematics Subject Classification ID

Stochastic programming (90C15) Markov and semi-Markov decision processes (90C40)

Related Items (2)

Operations research and data mining ⋮ Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model

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