Hidden Markov models and their applications to customer relationship management

DOI10.1093/imaman/15.1.13zbMath1104.90026OpenAlexW2070477859MaRDI QIDQ4665356

Ka-Kuen Wong, Wai-Ki Ching, Michael Kwok-Po Ng

Publication date: 11 April 2005

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/15.1.13

zbMATH Keywords

hidden Markov modelMarkov chainstationary distributiontransition probabilitycustomers classification

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Markov and semi-Markov decision processes (90C40)

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