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The impact of organic links in position auctions with popular versus niche keywords - MaRDI portal

The impact of organic links in position auctions with popular versus niche keywords

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Publication:4685525

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DOI10.1111/IJET.12156zbMath1416.91128OpenAlexW2801920108MaRDI QIDQ4685525

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Publication date: 9 October 2018

Published in: International Journal of Economic Theory (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/ijet.12156

zbMATH Keywords

search engine bidding strategy search advertising keyword auction sponsored link

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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