Risk behaviour and optimum advertising with a stochastic dynamic sales response

DOI10.1002/oca.4660080310zbMath0615.90077OpenAlexW2081646856MaRDI QIDQ4724429

Charles S. Tapiero, Jehoshua Eliashberg, Yoram Wind

Publication date: 1987

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660080310

zbMATH Keywords

marketingadvertisingreflecting boundariesstochastic (diffusion) sales response model

Mathematics Subject Classification ID

Optimal stochastic control (93E20) Operations research and management science (90B99)

Related Items (1)

A Markovian model of consumer buying behavior and optimal advertising pulsing policy

Cites Work

• A non-linear stochastic model for the machine interference problem
• On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
• Dynamic Optimal Control Models in Advertising: a Survey
• Optimal Control of the Vidale-Wolfe Advertising Model
• Risk Aversion in the Small and in the Large
• Diffusion approximations and models for certain congestion problems

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