The impact of the strategic advertising on luxury fashion brands with social influences

DOI10.1155/2013/534605zbMath1299.91092OpenAlexW2043540693WikidataQ59026311 ScholiaQ59026311MaRDI QIDQ473771

Jin-Hui Zheng, Bin Shen, Pui-Sze Chow, Chun-Hung Chiu

Publication date: 24 November 2014

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2013/534605

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (3)

Optimal pricing and lot-sizing policies under promotional expense for some Veblen products ⋮ Fashion brand purity and firm performance ⋮ Supply chain contracts in fashion department stores: coordination and risk analysis

Cites Work

• Vehicle routing problem for fashion supply chains with cross-docking
• Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
• The stochastic goodwill problem

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