Cooperative advertising in a supply chain with horizontal competition
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Publication:473882
zbMath1299.91010MaRDI QIDQ473882
Qinglong Gou, Xiaohang Yue, Chunxu Wu, Yi He
Publication date: 24 November 2014
Published in: Mathematical Problems in Engineering (Search for Journal in Brave)
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Dynamic games (91A25) Marketing, advertising (90B60)
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