Analysis of a Dynamic Duopoly Model of Advertising

DOI10.1287/moor.8.1.122zbMath0506.90045OpenAlexW2142558542MaRDI QIDQ4744049

Philip C. Jones

Publication date: 1983

Published in: Mathematics of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/moor.8.1.122

zbMATH Keywords

hysteresismarketingduopoly modeldynamic advertising modelsteady-state advertising policiesword-of-mouth advertising

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (3)

A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings ⋮ On the dynamic duopoly model of non-price competition ⋮ Determining the optimal return on investment for an advertising compaign

This page was built for publication: Analysis of a Dynamic Duopoly Model of Advertising