Optimal Advertising with Stochastic Demand

DOI10.1287/mnsc.29.1.106zbMath0508.90056OpenAlexW2145257178MaRDI QIDQ4747908

George E. Monahan

Publication date: 1983

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.29.1.106

zbMATH Keywords

marketingrandom demandoptimal advertisingstochastic, sequential model

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Markov and semi-Markov decision processes (90C40) Operations research and management science (90B99)

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