Finding an optimal dynamic advertising policy

DOI10.1080/00207727408920154zbMath0286.90012OpenAlexW1983188561MaRDI QIDQ4773472

Dennis J. Sweeney, Ronald J. Dornoff, Prakash L. Abad

Publication date: 1974

Published in: International Journal of Systems Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207727408920154

Mathematics Subject Classification ID

Decision theory (91B06) Trade models (91B60)

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