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Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city - MaRDI portal

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Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city

From MaRDI portal
Publication:478003

DOI10.1504/IJICOT.2013.059728zbMATH Open1302.90100MaRDI QIDQ478003

Author name not available (Why is that?)

Publication date: 10 December 2014

Published in: (Search for Journal in Brave)




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