Estimating marketing response models by MCMC

DOI10.1504/IJMMNO.2014.059958zbMath1303.91133OpenAlexW1976619063MaRDI QIDQ478011

Wolfgang Polasek

Publication date: 10 December 2014

Published in: International Journal of Mathematical Modelling and Numerical Optimisation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijmmno.2014.059958

zbMATH Keywords

constrained marketing budgetsGerman beer consumptionoptimal budget allocationsales response functionsshrinking market sharesSRFssupply and demand estimation

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Economic time series analysis (91B84) Numerical analysis or methods applied to Markov chains (65C40) Economic models of real-world systems (e.g., electricity markets, etc.) (91B74)

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