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The Challenges of Scanner Data - MaRDI portal

The Challenges of Scanner Data

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Publication:4834087

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DOI10.1057/JORS.1995.6zbMath0829.90083OpenAlexW1965879671MaRDI QIDQ4834087

Steve Baron, Andrew Lock

Publication date: 17 January 1996

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/jors.1995.6

zbMATH Keywords

marketing retailing scanner data customer purchasing behaviour grocery superstore

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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