scientific article; zbMATH DE number 764465

zbMath0827.90044MaRDI QIDQ4836367

Reinhold Decker, Matthias Röhle

Publication date: 17 December 1995

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

econometric response modelsmarketing mix optimizationquantitative models of consumer behaviour

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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