Product quality, advertising intensity and market size

DOI10.1016/J.ECONLET.2014.05.020zbMath1302.91125OpenAlexW2103023957MaRDI QIDQ485582

Bing Han, Hayley H. Chouinard

Publication date: 12 January 2015

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2014.05.020

zbMATH Keywords

product qualityadvertising intensitymarket size

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

• Monopoly and product quality

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