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The unique equilibrium in a model of sales with costly advertising

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Publication:485726
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DOI10.1016/J.ECONLET.2014.07.005zbMath1302.91132OpenAlexW1986182457MaRDI QIDQ485726

Michael A. Arnold, Lan Zhang

Publication date: 14 January 2015

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2014.07.005


zbMATH Keywords

price dispersionsalesunique equilibriumadvertising


Mathematics Subject Classification ID

Special types of economic equilibria (91B52) Applications of game theory (91A80) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)


Related Items (2)

Competition with an information clearinghouse and asymmetric firms: why more than two firms compete (or not) for shoppers ⋮ A model of sales with differentiated and homogeneous goods




Cites Work

  • It takes two to tango: equilibria in a model of sales
  • Information gatekeepers and price discrimination on the internet.
  • Price Differences in Almost Competitive Markets
  • Bargains and Ripoffs: A Model of Monopolistically Competitive Price Dispersion
  • Equilibrium Distributions of Sales and Advertising Prices




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