Antagonistic and bargaining games in optimal marketing decisions

DOI10.1080/00207390600819086zbMath1264.97011OpenAlexW2052091046MaRDI QIDQ4928894

Stan Lipovetsky

Publication date: 19 June 2013

Published in: International Journal of Mathematical Education in Science and Technology (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207390600819086

zbMATH Keywords

marketingbi-matrix gamesNash bargaining modelantagonistic game with or without information

Mathematics Subject Classification ID

Cooperative games (91A12) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Operations research, economics (aspects of mathematics education) (97M40)

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