Direct Marketing Performance Modeling Using Genetic Algorithms

DOI10.1287/IJOC.11.3.248zbMath1012.90540OpenAlexW2120579720MaRDI QIDQ4950943

Siddhartha Bhattacharyya

Publication date: 5 June 2003

Published in: INFORMS Journal on Computing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/ijoc.11.3.248

zbMATH Keywords

genetic algorithmmarketing seek models

Mathematics Subject Classification ID

Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)

Related Items (3)

Evolutionary estimation of parameters of Johnson distributions ⋮ Quantitative models for direct marketing: A review from systems perspective ⋮ Adaptive data reduction for large-scale transaction data

Uses Software

• Genocop

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