Evaluation of Trade Turnover of the Shopping Center with the Help of the Huff Model—Theory and Practical Aspects

DOI10.1007/978-3-030-15160-7_77zbMath1427.91168OpenAlexW2965901852MaRDI QIDQ4972403

Olga I. Kuryleva, Guzal I. Islamova, Nadezhda L. Sineva, Anastasia O. Egorova, Elena V. Yashkova

Publication date: 25 November 2019

Published in: Lecture Notes in Networks and Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-030-15160-7_77

zbMATH Keywords

econometricsHuff modelturnovercloud servicegeomarketingcalibration parametersarea and remoteness of the outlethomogeneity of the sampleinfoproductrating of the outlet

Mathematics Subject Classification ID

Trade models (91B60) Marketing, advertising (90B60)

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