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A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES - MaRDI portal

A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

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Publication:4972552

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DOI10.1111/coin.12003zbMath1425.91262OpenAlexW1990060580MaRDI QIDQ4972552

Ning Zhong, Jiajin Huang, Y. Y. Yao

Publication date: 25 November 2019

Published in: Computational Intelligence (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/coin.12003

zbMATH Keywords

utility theory customer preference targeted marketing web intelligence

Mathematics Subject Classification ID

Utility theory (91B16) Consumer behavior, demand theory (91B42) Internet topics (68M11)

Related Items (1)

Cost-sensitive three-way recommendations by learning pair-wise preferences

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