Optimal Design on Customized Bundling Strategy of Information Goods for Customers with Two-Dimensional Heterogeneity

DOI10.1142/S0217595917500075zbMath1372.90060OpenAlexW2595716913MaRDI QIDQ4978464

Fuzan Chen, Minqiang Li, Xiaoxiao Luo, Nan Feng

Publication date: 10 August 2017

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595917500075

zbMATH Keywords

customer heterogeneityinformation goodscustomized bundling strategy

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24)

Related Items (1)

Pricing Strategies of Unbundling and Mixed-Bundling in a Two-Sided Market Under Stochastic Demand

Cites Work

• Optimal Remanufacturing and Pricing Strategies Under Name-Your-Own-Price Auctions and Stochastic Demand
• Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods
• Bundling Information Goods: Pricing, Profits, and Efficiency
• Optimal Bundling Strategies Under Heavy-Tailed Valuations
• Optimal Bundling of Technological Products with Network Externality
• Product Design Strategy with Commonality by Considering Customer-Choice Behavior in Supply Chain
• Optimal Bundle Pricing
• Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach

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