Modeling dynamic cooperative advertising in a decentralized channel

DOI10.2298/YJOR150520023EzbMath1464.90036OpenAlexW2894010754MaRDI QIDQ4987802

Chukwuma R. Nwozo, Peter E. Ezimadu

Publication date: 4 May 2021

Published in: Yugoslav Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2298/yjor150520023e

zbMATH Keywords

cooperative advertisingdifferential game Sethi's sales-advertising modelsupply channel

Mathematics Subject Classification ID

Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

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