Technology licensing or cost‐reducing outsourcing? Game theoretical analysis on consumers' home bias effects and firms' optimal strategies

DOI10.1111/BOER.12228zbMath1468.91067OpenAlexW3008906815MaRDI QIDQ4998394

Zuyi Huang, Tai-Liang Chen

Publication date: 8 July 2021

Published in: Bulletin of Economic Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/boer.12228

zbMATH Keywords

vertical product differentiationcost-reducing outsourcinghome bias effect/armington effectquality-enhancing licensing

Mathematics Subject Classification ID

Applications of game theory (91A80) Production theory, theory of the firm (91B38) Special types of economic markets (including Cournot, Bertrand) (91B54)

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