Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach

DOI10.1051/RO/2020096zbMath1469.90016OpenAlexW3083270285MaRDI QIDQ5002292

Junhai Ma, Yalan Hong

Publication date: 27 July 2021

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2020096

zbMATH Keywords

game theoryadvertisingmanufacturer encroachmentprofit improvement

Mathematics Subject Classification ID

Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

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