Feedback Control in Programmatic Advertising: The Frontier of Optimization in Real-Time Bidding

DOI10.1109/MCS.2020.3005013zbMath1477.93157OpenAlexW3091085714MaRDI QIDQ5019530

Niklas Karlsson

Publication date: 10 January 2022

Published in: IEEE Control Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1109/mcs.2020.3005013

Mathematics Subject Classification ID

Feedback control (93B52) Application models in control theory (93C95)

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