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A hierarchical procedure for multi-skilled sales force spatial planning

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Publication:502470
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DOI10.1016/j.cor.2012.10.007zbMath1352.90056OpenAlexW2016946733MaRDI QIDQ502470

Mohsen Golalikhani, Mark H. Karwan

Publication date: 5 January 2017

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.cor.2012.10.007


zbMATH Keywords

nonlinear programmingmarketingcustomer retentionsales force optimization


Mathematics Subject Classification ID

Nonlinear programming (90C30) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)


Related Items (4)

Meta-heuristic solution with considering setup time for multi-skilled project scheduling problem ⋮ Workforce planning incorporating skills: state of the art ⋮ Minimizing average project team size given multi-skilled workers with heterogeneous skill levels ⋮ Upper and lower bounds for the sales force deployment problem with explicit contiguity constraints




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