Strategic Manufacturers in Online Cash-Back Shopping

DOI10.1142/S0217595921500056zbMath1482.91094OpenAlexW3139493289MaRDI QIDQ5024912

Yongrui Duan, Chen Chen

Publication date: 1 February 2022

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595921500056

zbMATH Keywords

double marginalizationmarket segmentationonline shoppingcash-back channelprice discriminative effectpromotive effect

Mathematics Subject Classification ID

Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Pricing and rebate strategies for an e-shop with a cashback website
• Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
• Managing a Distribution Channel Under Asymmetric Information with Performance Requirements

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