Technical Note—Consumer Choice and Market Expansion: Modeling, Optimization, and Estimation
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Publication:5031605
DOI10.1287/opre.2020.2059zbMath1484.91253OpenAlexW3127556243MaRDI QIDQ5031605
Publication date: 16 February 2022
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.2020.2059
estimationcompetitionmarketingpricingsupply chainsmarket expansion effectsmultinomial logit modelsubstitution effectsassortment planning and pricing
Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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