Integrated Ad Delivery Planning for Targeted Display Advertising
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Publication:5031631
DOI10.1287/opre.2021.2136zbMath1482.90114OpenAlexW3035765288MaRDI QIDQ5031631
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Publication date: 16 February 2022
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.2021.2136
schedulingadvertisingtargeted advertisingdistributionally robust chance-constrained optimizationad delivery planning
Linear programming (90C05) Transportation, logistics and supply chain management (90B06) Deterministic scheduling theory in operations research (90B35) Marketing, advertising (90B60) Robustness in mathematical programming (90C17)
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Cites Work
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