An Optimal Model of Banking Services with the Customer Experience Approach based on the grounded theory

DOI10.22075/IJNAA.2020.4574OpenAlexW3047428986MaRDI QIDQ5052822

Mehdi Zirak, Ali Zare Hosseinzadeh, Touraj Sadeghi, Seyed Ebrahim Hosseini

Publication date: 25 November 2022

Full work available at URL: https://ijnaa.semnan.ac.ir/article_4574_332a3513354c24f3c76d9a3bf6ba8dbb.pdf

zbMATH Keywords

customer experiencegrounded theorybanking servicesShahr Bank

Mathematics Subject Classification ID

Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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