Game theory model for optimum pricing in a two level supply chain

DOI10.22075/ijnaa.2020.4643OpenAlexW3127428832MaRDI QIDQ5052862

Nader Bahmani, Mohammad Jafari Anari, Ali Reza Arshadi Khmse

Publication date: 25 November 2022

Full work available at URL: https://ijnaa.semnan.ac.ir/article_4643_d85afab262be3a50d43abc0eac5fd570.pdf

zbMATH Keywords

uncertaintygame theorypricingadvertisingtwo-level supply chain

Mathematics Subject Classification ID

Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Cites Work

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• Optimal cooperative advertising integration strategy for organizations adding a direct online channel
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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