Resale or agency: pricing strategy for advance selling in a supply chain considering consumers’ loss aversion

DOI10.1093/imaman/dpab012OpenAlexW3165575449MaRDI QIDQ5065588

Ruidong Zhao, Yawen Zhang, Bo Li

Publication date: 22 March 2022

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/imaman/dpab012

zbMATH Keywords

electronic commerceStackelberg gamesupply chain contractadvance sellingconsumers loss aversion

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX) Game theory, economics, finance, and other social and behavioral sciences (91-XX)