Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain
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Publication:5070127
DOI10.1142/S0217595921400315zbMath1486.90014MaRDI QIDQ5070127
No author found.
Publication date: 8 April 2022
Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)
Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
Cites Work
- Service supply chain management: a review of operational models
- Cooperative advertising in a dynamic retail market oligopoly
- Cooperative advertising with accrual rate in a dynamic supply chain
- Advertising strategies in a franchise system
- Retail promotions with negative brand image effects: Is cooperation possible?
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Dynamic oligopoly with sticky prices: closed-loop, feedback, and open-loop solutions
- Optimal advertising and pricing in a dynamic durable goods supply chain
- A survey of game-theoretic models of cooperative advertising
- Cooperative advertising in a marketing channel
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