Optimal add-on items recommendation service strength strategy for e-commerce platform with full-reduction-promotion

DOI10.1051/RO/2022037zbMath1487.90170OpenAlexW4220718876MaRDI QIDQ5074353

Yuyang Zeng, Sujuan Song, Wei Peng

Publication date: 9 May 2022

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2022037

zbMATH Keywords

Stackelberg gameconsumer preferenceadd-on items recommendation servicefull-reduction promotion

Mathematics Subject Classification ID

Cooperative games (91A12) Transportation, logistics and supply chain management (90B06) Consumer behavior, demand theory (91B42)

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