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How cooperative advertising interacts with distributional contracts in a dual-channel system - MaRDI portal

How cooperative advertising interacts with distributional contracts in a dual-channel system

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Publication:5092527

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DOI10.1051/ro/2022081zbMath1493.90026OpenAlexW4280650445MaRDI QIDQ5092527

Jie Wu, Jingyan Li, Xiang Ji, Zhixin Chen

Publication date: 22 July 2022

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2022081

zbMATH Keywords

game theory cooperative advertising supply chain contract agency model

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

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