Optimal Price/Advertising Menus for Two-Sided Media Platforms

DOI10.1287/opre.2021.2230zbMath1497.91120OpenAlexW4220698028MaRDI QIDQ5095165

Saša Pekeč, Levi Devalve

Publication date: 5 August 2022

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2021.2230

zbMATH Keywords

pricingadvertising and mediaprogramming duality

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Related Items (1)

Sponsored data: a game-theoretic model with consumer multihoming behaviour

Cites Work

• Unnamed Item
• Monopoly and product quality
• Competitive Equilibria in Two-Sided Matching Markets with General Utility Functions
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• Efficient Advert Assignment
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• Market Provision of Broadcasting: A Welfare Analysis
• Optimal Three-Part Tariff Plans
• Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions
• Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts
• Optimizing Performance-Based Internet Advertisement Campaigns

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