Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain

DOI10.1051/RO/2022120zbMath1498.90018OpenAlexW4285798529MaRDI QIDQ5104623

Ozgun Caliskan Demirag, Jafar Chaab

Publication date: 15 September 2022

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2022120

zbMATH Keywords

game theorysupply chain managementcooperative advertisingdual-channel supply chain

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

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