Markdown pricing strategy under a dual-channel supply chain with strategic consumers

DOI10.1051/ro/2022113zbMath1498.90011OpenAlexW4283590643MaRDI QIDQ5104642

Haijiao Li, Guoqing Zhang, Kuan Yang, Janny M. Y. Leung

Publication date: 15 September 2022

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2022113

zbMATH Keywords

game theorydual-channel supply chainmarkdown pricingstrategic consumers

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Consumer behavior, demand theory (91B42)

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Two-period decision strategies in a dual-channel supply chain considering reference price and online reviews

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