Mathematical Model of Multichannel Advertising Management with Continuously Distributed Lags

DOI10.14529/MMP190404zbMath1443.90234OpenAlexW3000510945MaRDI QIDQ5107259

Nailya Rinatovna Yamaltdinova, Igor' Vikotorovich Lutoshkin

Publication date: 17 April 2020

Published in: Bulletin of the South Ural State University. Series "Mathematical Modelling, Programming and Computer Software" (Search for Journal in Brave)

Full work available at URL: http://mathnet.ru/eng/vyuru517

zbMATH Keywords

optimal controlmaximum principleexistence of solutionmathematical modelVolterra equationadvertising strategy

Mathematics Subject Classification ID

Marketing, advertising (90B60) Economic dynamics (91B55) Optimality conditions for problems involving relations other than differential equations (49K21) Existence theories for optimal control problems involving relations other than differential equations (49J21)

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