Nerlove-Arrow: a new solution to an old problem

DOI10.1007/S10957-016-1033-8zbMath1360.90267OpenAlexW2546334079MaRDI QIDQ511976

Patrice Cassagnard, Marc Artzrouni

Publication date: 23 February 2017

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-016-1033-8

zbMATH Keywords

optimizationdynamic programmingturnpikeNerlove-Arrow

Mathematics Subject Classification ID

Optimality conditions and duality in mathematical programming (90C46) Dynamic programming in optimal control and differential games (49L20) Dynamic programming (90C39)

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Cites Work

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• Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
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• Recent developments in dynamic advertising research
• The stochastic goodwill problem
• Boundary value problems in stochastic optimal control of advertising
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Turnpike Theory
• Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
• Dynamic Optimal Control Models in Advertising: a Survey
• Feature Article—Aggregate Advertising Models: The State of the Art
• Dynamic Optimal Control Models in Advertising: Recent Developments
• A Differential Game of a Dual Distribution Channel

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