Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad

DOI10.1080/02664760701235279OpenAlexW2074581004MaRDI QIDQ5123271

S. Siddarth, Paul Gustafson

Publication date: 28 September 2020

Published in: Journal of Applied Statistics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02664760701235279

zbMATH Keywords

heterogeneitymarketinghierarchical Bayes

Mathematics Subject Classification ID

Statistics (62-XX)

Uses Software

• BayesDA

Cites Work

• Unnamed Item
• Flexible Bayesian modelling for survival data
• Analysis of multivariate survival data
• Bayesian computation and stochastic systems. With comments and reply.
• Bayesian learning for neural networks
• Hazard Regression

This page was built for publication: Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad